Here at MICROCOPY it is our mission to provide a strong sense of satisfaction to each of our customers by offering truly innovative, effective, high-value products.  This, combined with a courteous and responsive customer service team, is what keeps our loyal customers coming back and what inspires them to spread the word about our products to their peers. 

MICROCOPY has been in the business of serving the dental community for over 40 years.  It all started in 1970 when Thom Maass graduated from college and his father Tom Maass Sr. retired from the Air Force and both of them discussed starting a business together.    In 1971 they got their start with the purchase of a patent and the introduction of the world’s finest rapid dental x-ray solutions.  (In fact, this is where we got our decidedly “non-dental” name of Microcopy.  We originally purchased patents for both the x-ray solution and for a process to copy engineering drawings.)   INSTA-NEG^® and INSTA-FIX^® brought not only amazing speed, but also a high level of diagnostic quality that equaled the conventional, slow processing chemistry in use at the time.  It was tough going at first with father and son doing both the sales work and the chemical mixing themselves.  Soon they were able to add a few key employees and Thom’s wife Martha joined the company as Corporate Secretary and Office Manager.  Additional X-ray related products were soon introduced including our own patented INSTA-VELOPER^® Portable Darkroom for chairside processing in seconds.  We also introduced FLAPS^® Film Tabs – soft foam film positioning tabs and TROLLMOUNTS – a superior film mounting system.  At this point MICROCOPY had carved out a nice niche business within the dental X-ray field and the future looked quite promising.  But with the growth came the realization that much of their sales were from the eastern half of the country and they were also running out of factory space.   

In 1986 MICROCOPY left their undersized factory in Newbury Park, California and opened a brand new facility in Kennesaw, Georgia.  At 26 miles north of Atlanta, Kennesaw was a small, country town that was ideal for servicing their growing world-wide customer base.  It is all grown up now of course, complete with subdivisions, thriving businesses and more than its share of traffic. 

In 1989, MICROCOPY, in an effort to diversify, introduced to the US dental market NEODIAMONDS^®, which are now the world’s largest selling, highest quality, single-patient-use diamonds.  At the time we introduced NEODIAMONDS^® we were truly pioneers.  Suggesting that dentists switch from using a diamond over and over - sterilizing it after each use and keeping up with it, to our concept of using it once wasn’t an easy sell at first.  The benefits were huge to the practicing dentist, but for a small company with no outside sales force this educational process was quite a challenge.  Still, growth was steady over the next several years and we really started to make a name for ourselves.  Things really took off in September of 2001 when dentistry’s most respected independent research organization recommended the concept of single-patient use diamonds.  Things haven’t been the same since, with sales of our highest rated NEODIAMONDS^® going through the roof and winning many recommendations and other recognitions as well.

In 2002 Perry L Parke joined MICROCOPY as General Manager.  With a strong background in Manufacturing Management and Quality he quickly became a highly valued asset to the company and soon afterwards secured ownership in the company and was made Vice President. 

In 2003, after years of requests from our customers, MICROCOPY decided to enter the carbide bur market.  We then introduced the popular NEOBURR^® brand of carbides based on the same low cost, high-value model as our NEODIAMONDS^®.  

In 2005 MICROCOPY introduced the premier saliva absorbent product on the market to date, NEODRYS^®.  With its “ouchless-comfort edge” design, lower cost, softer materials and size color-coding our new NEODRYS^® saliva absorbents have become a huge hit. 

Throughout the last 40 years MICROCOPY has held to certain core values that have made all the difference for us.  We are a decidedly controlled-growth company that only moves ahead on a new product when we feel we are ready.  Unlike so many others we don’t try to be all things to all people.  The reason we still have a small-company feel is simple; we’re still a small company.  When you call us it’s a real person that answers the phone, (one of our local Georgia Peaches actually!). There are no buttons to push, no sleepy music, just real people who value your time.  Our web site is designed the same way, to respect you and your time.  We still believe in “value” and want to offer to our customers the concept of value.  We want each customer to feel that they definitely receive their money’s worth.  It is this belief, our commitment to quality products and superior service, and the dedication of our employees that have established MICROCOPY as a name well known for its service to the dental community. 

When we made the decision to introduce a line of single-patient use diamonds, the most critical issue we had to face was that we were not willing to just introduce a line of “cheap” diamonds.  That would have been the easy thing to do, find a supplier to provide a substandard product and sell it at a low price.  We instead made a decision from the start that our diamonds would be of the very highest quality.  We carved our own market niche by introducing the highest quality cutting instrument and selling it at the lowest possible price.  We knew there would be others that could duplicate our pricing; we knew that others would attempt to duplicate our quality, but we also knew there would be few, if any, who could offer both. Using only the finest Swiss-made shanks, and the best natural diamond grit, we electroplate the grit to the shanks with computer-controlled consistency in a modern 30,000 square foot facility.  All diamonds go through very thorough performance and inspection procedures that includes dimensional gauging, grit dispersion inspection and a host of other measurements to insure consistency of quality prior to packaging.  After packaging, (performed under strict FDA guidelines), the diamonds are sent out for gamma-radiation sterilization, and then returned to our warehouse for shipment to our customers.